Profile score and consistency check

The Listing page scores how complete your Google profile is and checks that it matches your details. Both are on every plan.

Profile score

The score runs from 0 to 100. Each item on your profile is worth some points, and the score is the share of points you've earned. Items that matter more for your type of business are worth more.

The items are: main category, more categories, a description of at least 100 characters, phone number, website, opening hours, holiday hours for the next 30 days, services, attributes, a logo and cover photo, a photo from the last 90 days, a booking or order link, a post from the last 30 days, and replying to at least 80% of Google reviews from the last 90 days. The item says the window ("You replied to 92% of Google reviews in the last 90 days"), since the dashboard's response rate covers the date range you picked.

The Profile score card splits them into To do and Done, with the points for each. Each to-do item has a link to fix it, in Chiffchaff or in Google. A missing recent post links to Write a post, the Google posts section of the Listing page. Anything that couldn't be checked yet is listed separately and doesn't count.

Your dashboard shows the score too, with how many things there are to fix.

Consistency check

The Matches your details? card compares your Google listing with the location details you keep in Locations: name, address and phone number. It shows All match, or how many need fixing.

• If the phone number on Google is different, owners and managers can click Update Google.
• For a different name or address, use Fix in Google.
• If Google has something your location record doesn't, click Add it.

The check covers Google only for now. Website and hours aren't compared, because Chiffchaff doesn't keep separate copies of them.